The Perfect Package

31 Jan

Things with Little Branch are progressing, even if it’s at a slower pace than what I had originally hoped for. My sister, who also acts as my business mentor, recently sent me this article in an email with the subject line: READ THIS. For those of you who don’t care to follow links, here’s the gist of the article, or the Eleven Harsh Realities Of Being An Entrepreneur:

  1. Your First Iteration of an Idea Will Be Wrong
  2. Your Friends And Family Won’t Understand What You Do
  3. You Will Make Less Than Normal Wages For A While
  4. Everything Takes Twice As Long…If It Even Happens
  5. Titles Mean Nothing. You Will Be a Janitor
  6. There Is No Silver Bullet
  7. Customers Will Frustrate You
  8. You Can’t Do It All Yourself
  9. There Is No Such Thing As An Overnight Success
  10. Building A Team Is Hard
  11. There Are Forces Outside Your Control

I know many entrepreneurs, including myself, who can identify with every single one of these items. At the moment, I can really associate with #4: “Everything takes twice as long…if it even happens.” I had originally thought that my product would be on the shelves by now, but when I realize that it took me over three months of admittedly frazzled, obsessive behavior to pick a jar for my jam, I understand where the time went. At the cafe I sold jam in 8 oz. and 16 oz. Ball Mason canning jars. However, in this new venture I’m inclined to utilize another option because I’ve grown tired of dealing with lids and rings. It was with this thought in mind when I began to spiral down the rabbit hole that is wholesale jar and container supply. For months my thoughts were bombarded with questions asking the benefits of hexagonal vs. straight-sided jars and the appeal of black button lids vs. silver plastisol lids. Fortunately for me, I’m working with a talented group of ladies to help me make my dream packaging a reality. In addition to working with my friend Bryn of Paperfinger, I’ve hired on Rachel Tourville, the visionary behind Graphic Lime. Both of these lovely ladies are deep in the throes of the package and design process for Little Branch. We’re going over everything from business cards and labels, to custom tissue paper and return address stamps for shipping. Rest assured that when my company makes its debut in the Spring of 2011, every aspect of the design will have been deliberated to the umpteenth degree. My goal is that the outside of the package conveys a hint of the delicious details awaiting inside.

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  1. The Perfect Package (via Footbridge to the Feast) | Clarity Solutions - January 31, 2011

    […] Things with Little Branch are progressing, even if it's at a slower pace than what I had originally hoped for. My sister, who also acts as my business mentor, recently sent me this article in an email with the subject line: READ THIS. For those of you who don't care to follow links, here's the gist of the article, or, the Eleven Harsh Realities Of Being An Entrepreneur: Your First Iteration of an Idea Will Be Wrong Your Friends And Family Won't U … Read More […]

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